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FUJIFILM GFX ETERNA 55 Cinema Camera Redefining Large Format Filmmaking

Fujifilm GFX ETERNA 55

Step into the future of cinematic storytelling.

The FUJIFILM GFX ETERNA 55 Cinema Camera marks a revolutionary leap in large-format digital cinema. Meticulously crafted for the modern filmmaker, it merges Fujifilm’s legendary color science with the grandeur of medium format imaging, delivering a cinema camera unlike anything else on the market today.
Designed for narrative features, luxury commercials, prestige documentaries, and high-end brand visuals, the GFX ETERNA brings a powerful new visual language to the screen. Its expansive 43.8 × 32.9mm sensor produces an image aesthetic reminiscent of 65mm film, capturing every frame with depth, emotion, and painterly clarity. With the GFX ETERNA, motion becomes art.

A New Standard for Large-Format Cinematography

At the heart of the GFX ETERNA is its large format CMOS sensor – approximately 1.7× larger than full-frame-setting a new benchmark for cinematic depth and immersive storytelling. Whether you’re shooting sweeping landscapes, rich character portraits, or high-contrast scenes, the GFX ETERNA produces images with a medium format richness that elevates every production.

Key Features That Redefine Visual Storytelling

1. Large Format 43.8 × 32.9mm Sensor
Experience unparalleled detail, dimension, and dynamic range. The GFX ETERNA’s massive sensor delivers a visual signature that stands apart from traditional cinema cameras, offering creamy depth of field, smooth tonal roll-off, and exceptional clarity.

2. ETERNA Film Simulation Modes
Bring Fujifilm’s iconic film heritage into your workflow. The camera features ETERNA and ETERNA Bleach Bypass, providing authentic filmic looks straight out of the camera, perfect for projects that demand cinematic subtlety without heavy color grading.

3. Up to 5.8K 12-bit RAW Video
Record 5.8K/30p internally in 12-bit ProRes RAW, or output RAW via HDMI or SDI for ProRes/Blackmagic RAW workflows. This flexibility gives filmmakers a high-end post-production pipeline with exceptional color latitude.

4. 14+ Stops of Dynamic Range
From deep shadows to radiant highlights, the GFX ETERNA delivers nuanced detail throughout the image. Ideal for HDR, DI grading, and any production requiring maximum color control.

5. Modular, Cinematic Build
A durable magnesium-alloy chassis, weather sealing, multiple ¼”-20 mounting points, and a rotatable high-brightness touchscreen create a robust, filmmaker-ready camera suitable for every production environment.

6. Professional I/O for Modern Productions: Seamless on-set integration with:

  • Full-size HDMI
  • 12G-SDI Out
  • Dual XLR Inputs
  • Timecode Sync
  • USB-C
  • Wi-Fi/Ethernet connectivity

    Whether on a soundstage or remote location, the GFX ETERNA fits effortlessly into cinema workflows.


7. Dual Card Slots
Record with confidence using CFexpress Type B and SD UHS-II support, ideal for high-bitrate 5.8K capture with redundancy for long-form shoots.

8. F-Log2, HLG & BT.2020 Profiles
Unlock powerful color options with broadcast- and cinema-ready profiles, delivering flexible grading workflows and accurate color reproduction.

9. Adaptable Lens Compatibility
Use FUJINON GF lenses natively, or expand your creative options with PL, EF, and other mounts via adapters. This ensures the GFX ETERNA fits into any lens ecosystem from vintage glass to modern cine primes.

10. Compact Medium Format Cinema
Despite its large sensor, the GFX ETERNA remains surprisingly compact, perfect for handheld work, gimbals, drones, car rigs, cranes, and remote setups.


Why Filmmakers Will Choose the GFX ETERNA

The FUJIFILM GFX ETERNA combines large-format artistry, intuitive operation, and high-end cinema features into a camera designed for uncompromising storytellers.
It captures more than resolution; it captures feeling, delivering images that echo the texture and soul of true cinema.
If your goal is to elevate your production with medium format depth, rich filmic tones, and professional versatility, the GFX ETERNA stands in a league of its own. Built on Fujifilm’s legacy of color science and optical excellence, this camera empowers filmmakers to capture the extraordinary and create the eternal.

Breaking Down the Impact

From medium format depth to intuitive workflow features, the GFX ETERNA is a camera that doesn’t make you choose between image quality and creative flexibility. It’s designed to empower filmmakers at every stage of production, from on-set capture to DI finishing in post.

Here’s why it’s more than just tech specs on paper:

  • Filmic visual signature that stands apart from traditional cinema cameras
  • Flexible workflows for high-end narrative and commercial productions
  • Pro features built in for real-world production needs
  • Compact enough for versatile shooting styles and rigs

In short: if you want cinematic images that resonate with emotional depth and visual sophistication, the GFX ETERNA delivers where it counts.

Explore the GFX ETERNA in our store and see how it can transform your next production. Create the extraordinary. Capture the eternal.

FUJIFILM GFX ETERNA Cinema Camera

FUJIFILM GFX ETERNA 55 Cinema Camera

R379,995.00
SKU: FUGFXETERNA
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Meet Canon’s New Full-Frame Cine Zoom Lenses

Canon has launched its first full-frame cinema zoom lenses: the CN-E20-50mm T.2.4 L F/FP and CN-E45-135mm T2.4 L F/FP. Both lenses feature dedicated focus, zoom, and iris rings with industry-standard 0.8mm pitch gears. In addition, the gears are located at the same position on both lenses, so you can switch between both in seconds. The focus throw is 300 degrees on both lenses, with luminous markings engraved for easy operation in low-light environments. According to the company, “the two cine-zoom lenses inherit the same subtle, warm colour tone synonymous with Canon’s full range of Cinema lenses.”

Available in EF and PL mount and designed for use on full frame 35mm and Super35mm cameras, they include Lens Metadata Support such as Cooke /i Technology™ and Zeiss eXtended Data™ protocols.

The new large-aperture lenses feature high-level optical design and performance while sticking with the style and ease of use of Canon’s EF Cinema lens series. With these two zoom lenses — featuring focal length ranges of 20-50mm for wide-angle and 45-135mm for telephoto — you can now cover the same range as its six existing prime lenses, going from 20mm to 135mm, which should cover most of your needs. Both lenses maintain a fast, constant T2.4 aperture across the entire zoom ranges, allowing for image capture in both natural light and darker environments. The lenses also have very similar dimensions and weight.

Both lenses feature 11 iris blades diaphragm and have a 114mm front diameter for clip-on matteboxes. Minimum focusing distance of the 20-50mm is 2″/60cm, while the 45-135mm is 3.3″/1m.

Lens Features from Canon official:

Designed for full frame cinema cameras

Capture increased cinematic quality, wider field-of- view, and greater depth-of-field. This compact and lightweight lens is designed for use on full frame 35mm sensor cameras.

Cinematic look with 4K optical quality

The lens produces superb colour rendition and detail, with sharp images from the centre to the outer edges, perfect for 4K HDR capture. 11 aperture blades create soft beautiful light rays and stunning depth of field falloff, whilst an internal focusing system delivers minimised focus breathing and excellent parfocal performance. The lenses render the beautiful and warm colour tones synonymous with Canon’s cinema lens family.

Constant T2.4 and broad focal length coverage

With a consistent light transmission of T2.4 throughout the zoom range, the Flex Zoom series offers a broad focal range from the wide-angle CN-E20-50mm T2.4 L F / FP, to the mid-focal range of the CN-E45-135mm T2.4 L F / FP. These lenses are the ideal pairing to cover a wide range of shooting situations.

Advanced Lens Metadata Support

The Flex Zoom series are compliant with a wide range of communication standards thanks to the versatile lens-to-camera communication function, including Cooke /i Technology™, and ZEISS eXtended Data™ (PL mount) and EF mount. This will enable to display or record lens meta data as well as utilize camera functions such as aberration correction, peripheral illumination correction and focus guide function with compatible cameras. External 4-pin Lemo communication provides metadata support for cameras not compliant with the above protocols.

Robust design and useful handling features

Both the CN-E20-50MM T2.4 L F / FP and CN-E45- 135MM T2.4 L F / FP share the same design with consistent front diameter, gear positions and gear rotation angles. Focus, zoom, and iris dials feature industry standard gears and 0.8mm pitch to suit third party follow focus accessories. The lens features luminous (glow in the dark) metric and imperial markings for easy operation in low light. Built for longevity, the premium design and outstanding optics and components, offer quick and precise operation, with durability ideal for professional video productions.

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Eliminate Outlet Anxiety

Charge Your Laptop with the High Capacity USB-C 100W PD Battery Pack from Tether Tools.

whether on-location or in-studio, you need to ensure that your tethered workflow is being met with optimal efficiency. Things like editing and reviewing images (with or without clients) require the use of a portable laptop. Because of this, you need high-capacity Power Delivery (PD) to power your USB-C laptops like the MacBook Pro, MacBook Air, and other devices. Tether Tools ONsite USB-C 100W PD 26,800 mAh Battery Pack is up to the job.

The ONsite USB-C 100W PD 26,800 mAh Battery Pack has a sleek, compact design that you can easily carry in your pocket, backpack, or camera bag. Its size and weight make this a perfect accessory whether on location or even just reviewing images at a coffee shop.

This battery can power a Macbook Pro for more than a full charge. For tablets, you can gain an additional 2-3 charges and 5 charges for mobile phones. In addition, the ONsite USB-C 100W PD 26,800 mAh Battery Pack can charge up to three devices simultaneously—one USB-C and two USB devices. The battery itself recharges in approximately 3 hours from empty.

But what makes this battery stand out from the rest? While there are many battery packs on the market, most USB-C batteries have lower PD thresholds, and can only charge smartphones, tablets, and other less power-hungry devices. The ONsite USB-C 100W PD 26,800 mAh Battery Pack, on the other hand, can easily power laptops requiring higher wattage needs, like a MacBook Pro.

In addition to this high capacity output, the Onsite 100W USB-C 100W PD Battery Pack can also give your camera uninterrupted power when paired with the Onsite Relay System. This pairing works great for long exposures, videography, streaming, or photographers looking to eliminate the hassle and disruption of changing out or charging camera batteries. The Onsite Relay Camera Power System works with a power coupler that gets inserted into your camera battery slot. You can then draw power directly from the Onsite 100W USB-C PD Battery Pack or wall outlet to your camera, eliminating the need for a battery altogether.

Charging the battery pack is simple. With the included USB-C to USB-C charging cable, you can connect this with any USB-C wall charger you may have in your gear bag or around the house.

So, if you’re on the hunt for a powerful battery pack that will provide you peak performance and plenty of charge for your devices, consider the ONsite USB-C 100W PD 26,800 mAh Battery Pack and make this a standard piece of equipment you can rely on when shooting in the field, off the grid or in the studio and require extra mobility. Never be without power again.

Product Features:

  • Recharge a Macbook Pro 13in and other laptops 1.6 times 
  • Quick charging – charge a Macbook Pro 13in from 0 to 100% battery in 2 hours 
  • Recharge on an iPad Pro 2 times 
  • Recharge SmartPhones 5 times 
  • Powers Macbook Pro laptop for up to 8 hours with 26,800 mAh Battery – battery time will vary depending on power-consumption 
  • Total 136W Output to charge 3 devices at once 
  • Type C 100W Input/Output X 1 
  • Type A 18W Output x2 
  • Recharge battery in 3 hours 
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EIZO Introduces New Generation of ColorEdge Monitors with Two Post-Production Flagships

EIZO Corporation announced the first in a new generation of ColorEdge monitors – the 27-inch CG2700X (3840 x 2160) and CG2700S (2560 x 1440). These flagship models support HDR workflow and are the first ColorEdge monitors to feature a brand-new cabinet design and built-in network connection via USB Type-C connection.

The two new ColorEdge monitors differ primarily in resolution. The panel of the CG2700S has the popular WQHD resolution with 2560 x 1440 pixels, whereas the panel of the CG2700X offersa 4K UHD resolution of 3840 x 2160 pixels. Both monitors guarantee a very sharp image impression (109 ppi or even 164 ppi) and enable a perfect view of the imaged file. The remarkable detail ensures that high resolution content is displayed crisply, while the 27-inch screen provides ample space for displaying editing windows, toolbars, palettes, or other apps. This makes the monitor versatile for video editing, 3DCG creation, game development, photography, and other creative fields.

Both monitors are equipped with EIZO’s award-winning built-in sensor technology and ColorNavigator 7 colour management software. This allows you to calibrate the monitor automatically at designated times, ensuring the screen stays accurate over time and no need for a third-party calibration device.

The monitors also support HLG (hybrid log-gamma) and the PQ (perceptual quantization) curves for displaying and editing HDR content. Now your images will appear truer to how the human eye perceives the real world compared to SDR, ensuring reliable HDR content display for editing and colour grading.

The new USB Type-C connectivity lets Creators display video, transmit USB signals, and even supply power to a connected device, such as a tablet, MacBook Pro, or other high-end PC notebooks. This convenient multi-purpose connectivity makes it faster and easier to connect when moving between creative workstations or when working in a remote or home studio. Furthermore, the monitors have a LAN port directly built in for providing a stable network connection.

The ColorEdge CG2700X and CG2700S include Sync Signal. This function automatically adjusts the monitor’s settings, such as input range and input colour format, according to the video signal to ensure colour settings stay consistent throughout production.

The backside of the ColorEdge CG2700X and CG2700S incorporates a new punched metal design that allows for more airflow, keeping the monitor cool without a noisy fan.

Additional features:

  1. Colour space coverage 99 % Adobe-RGB and %DCI-P3 98
  2. Smooth gradients through 10-bit simultaneous representation from a 16-bit LUT
  3. Precise homogeneity through patented Digital Uniformity Equalizer (DUE) technology
  4. Nearest-neighbour interpolation function for video upscaling (CG2700X)
  5. DCI 4K cropping option for displaying DCI 4K (4096 x 2160) content (CG2700X)
  6. Ergonomic stand with height adjustment (155 mm), tilt adjustment (35° up, 5° down), rotation (344°) and rotation (90°)

VIEW OUR NEW EIZO PRODUCTS:

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Canon Releases its EOS R3 Pro Mirrorless Camera 

Canon has officially announced its EOS R3. While the company confirmed plans for the highest-end mirrorless camera earlier this year, it has finally released full camera specs, and we’re impressed!

While the 24-megapixel stacked BSI sensor is lower resolution than the EOS R5’s, the R3 is all about high-speed performance, fast and precise focusing, and low light capability. This is Canon’s top mirrorless body and is positioned between the high-res EOS R5 mirrorless body and the professional-grade flagship EOS-1D X Mark III DSLR. The R3 combines the speed, reliability, and robustness of the 1D X Mark III along with the advanced technology and mirrorless design of the R5.

Canon hasn’t just repackaged its existing tech, there’s also a plethora of new features in the camera, including an all-new stacked sensor, Eye Control AF, and a built-in vertical grip. The EOS R3 sports a brand-new 24.1MP back-illuminated stacked CMOS sensor and an updated DIGIC X image processor. This translates to faster readout speeds and reduced rolling shutter distortion. The BSI design is more efficient when gathering light, leading to cleaner image quality with less noise.

 Canon says it can shoot at up to 30fps with the electronic shutter and 12fps with the mechanical shutter, and the maximum native ISO is 102,400.

Ever used a camera that feels like it’s reading your mind? The R3 includes next-generation Eye Control autofocus technology that focuses wherever you are looking. This unparalleled control over AF allows the camera to react as quickly as you do – allowing you to respond fast to ever-changing scenes. According to Canon, photographers can select an initial AF point with eye tracking just by looking at an area of the 5.76-million-dot electronic viewfinder. The R3 has 1,053 AF points in total, and also makes use of this deep learning technology to recognise people, animals and vehicles accurately and confidently – wherever they move in the frame.

While the R3 produces sensational stills, it is a professional hybrid, able to capture cinematic, broadcast-quality video as well. With features that empower filmmakers to new levels of creativity, the R3 can shoot 6K at 60fps and uncropped 10-bit 4K at 120fps in the Canon Log 3 profile, which also provides greater dynamic range and colour-grading possibilities. Crucially, the same object recognition available to stills photographers is also available to videographers, so you can track moving objects around the frame, keeping them in sharp focus even when working. A handy feature for video shooters is the vari-angle touchscreen, which has a super-crisp 4.1 million-dot resolution.

Another new feature is the new Multi-Function Shoe in the middle of the camera, which will allow for high-speed data transfer between the camera and any compatible accessories that you mount on top of it. The new Directional Stereo Microphone (DM-E1D) and Speedlite Transmitter (ST-E10) are both fully compatible with the new shoe – which means they can draw power from the camera.

Announced alongside the new EOS R3 camera body, Canon is also introduced two new lenses, the RF 100-400mm f/5.6-8 IS USM and RF 16mm f/2.8 STM.

Canon EOS R3 key specifications

  • 24MP Stacked CMOS Dual Pixel AF sensor
  • 30 fps E-shutter (w/ full 14-bit Raw)
  • 5.69M-dot EVF with Eye Control AF
  • No EVF blackout in e-shutter mode
  • OVF simulation mode that exploits HDR viewfinder
  • E-shutter with flash sync up to 1/180 sec
  • Truer-to-life PQ HDR capture as 10-bit HEIF files
  • Dual Pixel AF with improved subject recognition
  • AF rated as working down to -7.5EV (with F1.2 lens)
  • CFexpress Type B and UHS-II SD slots
  • DCI or UHD 4K video at up to 120p, oversampled up to 60p
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Canon Announces the Development of its EOS R3 Pro Mirrorless Camera

The Canon EOS R3 has just been announced by the camera giant – While details are limited, the camera will clearly be positioned above the EOS R5. Cross this with build quality and speed of the EOS 1D X Mark III, and it’s looking like this will be Canon’s most powerful full -frame stills camera for sports and news photographers.

Canon boasts that the EOS R3 features a new BSI stacked CMOS sensor, a powerful DIGIC X imaging processor, shooting capabilities of 30fps with AF/AE tracking, eye, head and body detection and a pioneering new autofocus Eye Control Function. It is the ideal camera for action photographers looking for quality images, both still and moving, of objects travelling at intense speeds.

The R3 is promised to be an “outstanding complement” to the two super-telephoto lenses also announced for the RF mount: the RF400mm f/2.8 L IS USM and RF600mm f/4 L IS USM, and that it will place great emphasis on “superb autofocus performance and speed, with fast-moving subjects.”

With pin-sharp accurate tracking and focus on fast-moving action, the EOS R3’s next generation Dual Pixel CMOS AF can track subjects’ eyes, heads and bodies travelling at speed – excellent for capturing even the finest of details in a split second. What’s more, Canon reveals it will add a new subject (yet to be disclosed) to the camera’s AF tracking.

One exciting new feature is the ground-breaking Eye Control Function, which enables users to simply select and move the AF point using their eye via the viewfinder. This instinctive feature offers professionals natural and speedy control over AF. Reducing the time to focus, which is usually done with a multi-controller/button.

The EOS R3’s build is Inspired by the EOS-1D series, allowing for ultra-intuitive control in the most demanding professional situations. Professionals will have the confidence to keep on shooting – whatever the conditions – whether they are pitch side or poolside, inside or outside, in snow or sunshine.

Initial EOS R3 key features:

·       New Canon-developed stacked BSI CMOS sensor

·       30fps with AF/AE tracking

·       Eye Control Function

·       Subject eye and head detection

·       Dual Pixel CMOS AF

·       1D series weather resistance

New lenses also announced:

The RF 100mm F2.8L MACRO IS USM – an impressive macro and portraiture lens which is the world’s first AF macro lens with 1.4x close-up magnification. In addition to this Canon also revealed details of a the new RF 400mm F2.8L IS USM and RF 600mm F4L IS USM, two telephoto prime lenses designed to meet the demands for sports and wildlife professionals, with incredible focal lengths and capabilities, especially when paired with EOS R3.

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