Sony has unveiled the FE 100mm F2.8 Macro GM OSS, the first medium telephoto macro lens in its prestigious G Master series, designed for Alpha E-mount cameras. Packed with innovation, this lens delivers 1.4x magnification, advanced stabilisation, and intuitive handling, opening up new creative possibilities for photographers.

“We’re on a constant mission to push the boundaries of creative possibilities for visual storytellers, and the Sony FE 100mm F2.8 Macro GM OSS is a testament to that commitment,” said Jazz Sidharh, Lens and Peripheral Marketing Manager at Sony Europe B.V. “With its world-class optics, this new lens elevates not only macro, but also portrait and wedding photography. We’re thrilled to offer the Sony FE 100mm F2.8 Macro GM OSS as part of our acclaimed G Master series, delivering the peak performance Sony creators have come to rely on.”

Beyond the Human Eye
The FE 100mm F2.8 Macro GM OSS achieves up to 1.4x magnification, revealing intricate details of flowers, textures, and small objects that the naked eye cannot see. For even greater versatility, it is compatible with an optional teleconverter, delivering up to 2.8x magnification while maintaining comfortable working distance – ideal for capturing delicate subjects or avoiding unwanted reflections.
Precision Hardware Design
Sony’s advanced optical design integrates two XA (extreme aspherical) lenses and two ED (Extra-low Dispersion) glass elements, ensuring edge-to-edge sharpness and reducing chromatic aberrations. The lens also employs four XD (extreme dynamic) linear motors, delivering autofocus performance up to 1.9x faster than previous models—quiet, precise, and reliable, even in demanding shooting conditions.
For ultimate control, the lens introduces three focus-oriented features:
– Sliding Focus Ring for FULL MF mode with distance and magnification scales
– Full-time DMF switch for instant manual focus override
– Focus Mode switch to toggle between AF and MF

Exquisite Image Quality
With an 11-blade circular aperture, the lens produces Sony’s signature creamy G Master bokeh, beautifully isolating subjects. Carefully tuned spherical aberration ensures a natural balance between high resolution and smooth background blur. Sony’s Nano AR Coating II minimises flare and ghosting, even in challenging backlit scenarios, while built-in Optical SteadyShot (OSS) stabilisation ensures sharp handheld images by compensating for multiple types of camera shake.

Pricing and Availability
The Sony FE 100mm F2.8 Macro GM OSS is available for pre-order on our website at the link below. For pricing and local availability, please contact us & we will advise ETA on stock & up to date pricing.
Sony FE 100mm f/2.8 Macro GM Lens (Sony E)
- Full-Frame | f/2.8 to f/22
- 1.4x Magnification G Master Macro Prime
- Four XD Linear AF Motors, Internal Focus
- Optical SteadyShot Image Stabilization
- Sliding Focus Ring for AF/MF Selection
- Focus Range Limiter & Focus Hold Buttons
- Aperture Ring with De-Click Switch
- Nano AR Coating II and Fluorine Coating
- Dust and Moisture-Resistant Construction
- Compatible with 1.4x & 2x Teleconverters

