Sony a7 III Full Frame Mirrorless Camera
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Buy: Sony α7 III online at Cine Photo Tools South Africa.

Perfect for class, work or the gym, the Wayfarer Messenger Bag is packed with pockets. The dual-buckle flap closure reveals an organizational panel, and the roomy main compartment has spaces for your laptop and a change of clothes. An adjustable shoulder strap and easy-grip handle promise easy carrying.

Save the most iconic instances of life with your own Sony a7 III. This camera's fast, simple and reliable functionality greatly complement the power of its innovative back-lit, full-frame, 24.2 MP sensor.

With its cutting-edge, back-illuminated image sensor, this a7 III can achieve levels of quality and performance usually reserved for full-frame DSLRs.

All this speed and imaging ingenuity has been housed within an ergonomic, compact body to place advanced creative control, power and adaptability into the palms of your hands.

The control and interface of this a7 III have been optimized for maximum ease-of-use. Its consistent efficiency continues with the crystal-clear Tru-Finder, versatile connectivity, lengthy shooting capabilities and physical durability against extended use as well as wet and dusty environments*(1).

Utilizing a 5-axis stabilisation system, this a7 III is designed with a shutter speed advantage of 5 steps*(2) and will compensate for five types of camera shake through a wide variety of lenses.

Compatible with USB Type-CTM this camera is capable of smooth and easy high-speed PC Remote data transfer, especially useful during the tethered capture of high resolution images.

This camera will easily fit into your workflow as up to 30 of your favourite items can be saved to your "My Menu" for quick access.


AF Technology

Harnessing the same, optimised AF technology found in the a9, this a7 III can track focus on even the most erratically moving subjects.

While shooting video, a wide AF area is still available, utilizing a reduced low-end AF drive speed for more emphasis on slow focus effects.

In continuous shooting mode, this a7 III can capture silent*(3) bursts of 10fps, at max resolution, with AF/AE tracking.

This a7 III boasts 693 phase-detection AF points covering about 93% image area, plus 425 densely positioned contrast-detection AF points to improve focus.

Combining focal-plane phase-detection AF with high-precision contrast-detection AF, Sony's sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system excels in performance to double AF speed.

Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-3*(4), for more reliable autofocus in dark scenes.

The AF is even compatible with A-mount lenses via the LA-EA3 mount adaptor*(5).

With the cooperation of Eye AF and AF-C mode, eye tracking is fast and precise - functioning even if your subject's face is partially hidden, downward facing or backlit.*(6)

Focus control is at your fingertips, as the touchscreen allows you to specify a focus point and/or drag that focus frame while looking through the viewfinder.

In stills mode you can use AF while magnified and/or magnify after using AF - perfect for precisely focusing on small areas.

Five levels of AF tracking sensitivity are available when capturing stills.


Continuous Shooting*(7)

A single burst can consist of up to 177 JPEGs, 89 compressed RAW or 40 uncompressed RAW images.

During continuous shooting and high shutter speed photography, this a7 III will compensate for artificial light flicker and minimize noticeable changes in exposure or colour.*(8)

While in continuous mode, you can view, erase or protect groups of images as well as access the menu, change settings and playback images during data writing.*(9)

Capable of being powered by a NP-FZ100 battery instead of the NP-FW50 battery, this a7 III can capture about 710*(10) stills before the battery needs to be recharged.

This a7 III hosts two SD card slots, offering overflow, backup, simultaneous RAW/JPEG recording as well as quick transfer between two inserted SD cards. One of the slots accept UHS-II cards for faster data writing.


4K Motion Capture*(11)

This camera is capable of top-class 4K motion capture through 2.4-times*(12) higher oversampling, additionally supporting a fast-paced HDR*(13) workflow with its state-of-the-art HLG (Hybrid Log-Gamma) picture profile.


Full frame 4K HDR (HLG) sample movie


S-Log3 widens the dynamic range up to 14 stops and improves gradation from shadows to mid-tones.

Frame rates from 1 to 120/100 fps*(14) are available for up to 60x quick motion and 5x slow motion.*(15)

This a7 III offers both Full-frame and Super 35mm as selectable modes. In 35mm full-frame mode, it is possible for full-pixel readout without binning, to condense about 2.4x the data needed for 4K QFHD video (3840x2160), reducing the potential for moire and jaggies. Additionally, shooting in 4K integrates XAVC S format at up to 100 Mbps.


Back-illuminated Sensor

The new 24.2 MP sensor is now boosted with back illumination, the latest BIONZ XTM image processor as well as front-end LSI for a data readout speed twice as fast and data processing 1.8x higher than the a7 II.

The aforementioned image processor and front-end LSI, process images in 16-bit signals to subsequently permit 14-bit RAW*(16) data output in silent or burst mode*(17).

The back-illuminated, full-frame CMOS image sensor optimises light collection, expands circuitry scale, outputs data at a very high speed and minimises noise for crisper image detail.

Shave down post-production time, as your a7 III guarantees true-to-life colour reproduction straight off the sensor. Skin, sky and vivid hues come to life in every still.


ISO sensitivity*(18)

The ISO goes beyond the norm, reaching from 100 to 51200 - expandable to reach from 50 to 2048006 for stills. Integrated Detail Reproduction and Area-specific Noise Reduction systems will improve image quality by minimizing noise. Now you'll be free to shoot at medium to high ISO settings without risking your image quality.

This a7 III will let you expand your creative use of light as it's capable of about 15 stops of dynamic range (at a low-sensitivity) to allow for a smooth shadow-to-highlight gradation.

The Imaging Edge software suite will optimise your a7 III workflow by allowing you to remotely control your camera, use your computer as a live-view screen and edit your image, getting it from RAW to result.


Click here to download for Windows (64-bit)

Click here to download for Mac

Click here for recommended requirements


Don't let yesterday's technology hold you back - harness the power of this Sony a7 III and discover your true potential.


Sony a7 III Highlights


Achieving High-quality Visual Performance


HDR vs SDR (graded for SDR screen)


HDR vs SDR (watch on HDR (HLG) screen)


Full frame 4K HDR (HLG) sample movie (watch on HDR (HLG) screen)


*(1)Not guaranteed to be 100% dust- and moisture-proof.

*(2)CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.

*(3)Some distortion may occur with fast-moving subjects or if the camera is moved sideways rapidly while shooting.

*(4)ISO 100 equivalent, F2.0 lens, in the AF-S mode.

*(5)With SSM or SAM lenses only. With the LA-EA3 mount adaptor. Focal-plane phase-detection AF not supported for movie recording. AF-C can only be used when the "Phase detection" AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than "Continuous: Lo" (Hi+, Hi, Mid).

*(6)Eye AF may not work as well as intended, depending on type of shooting scene and conditions.

*(7)Up to 10fps in continuous "Hi+" mode and up to 8fps in continuous "Hi" mode. Maximum fps will depend on camera settings.

*(8)Only 100-Hz and 120-Hz flicker is detected. Continuous shooting speed may decrease. Anti-flicker shooting is not available during silent shooting, BULB exposure, or movie recording.

*(9)Not all menu parameters can be edited while data is being written to the memory card.

*(10)When using LCD monitor. Up to approximately 610 photos when using electronic viewfinder.

*(11)A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.

*(12)24p recording. Approx. 1.6 times for 30p recording.

*(13)Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies.


*(15)Sound not recorded. Class 10 or higher SDHC/SDXC card required.

*(16)Limited to 12 bits during compressed RAW continuous shooting, BULB exposure, or when Long Exposure NR is ON.

*(17)When uncompressed RAW is selected.

*(18)ISO 100-102400 when shooting movies.


Lens Mount

Sony E-Mount

Camera Format



Actual: 25.3 Megapixel
Effective: 24.2 Megapixel

Max Resolution

24 MP: 6000 x 4000

Aspect Ratio

3:2, 16:9

Sensor Type / Size

CMOS, 35.6 x 23.8 mm

File Formats

Still Images: JPEG, RAW
Movies: AVCHD Ver. 2.0, MPEG-4 AVC/H.264, XAVC S
Audio: AC3, Dolby Digital 2ch, Linear PCM (Stereo)

Bit Depth


Dust Reduction System


Memory Card Type

Memory Stick Pro Duo
Memory Stick PRO HG-Duo

Image Stabilization

Sensor-Shift, 5-Way


AV Recording

Video Recording


Video Format

3840 x 2160p at 23.98/25/29.97 fps (100 Mb/s XAVC S via H.264)
3840 x 2160p at 23.98/25/29.97 fps (60 Mb/s XAVC S via H.264)
1920 x 1080p at 100/120 fps (100 Mb/s XAVC S via H.264)
1920 x 1080p at 100/120 fps (60 Mb/s XAVC S via H.264)
1920 x 1080p at 23.98/25/29.97/50/59.94 fps (50 Mb/s XAVC S via H.264)
1920 x 1080p at 50/59.94 fps (25 Mb/s XAVC S via H.264)
1920 x 1080p at 25/29.97 fps (16 Mb/s XAVC S via H.264)
1920 x 1080i at 50/59.94 fps (24 Mb/s AVCHD via H.264)
1920 x 1080i at 50/59.94 fps (17 Mb/s AVCHD via H.264)

Aspect Ratio


Video Clip Length

Up to 29 Min

Audio Recording

Built-In Mic: With Video (Stereo)
Optional External Mic: With Video (Stereo)


Focus Control

Focus Type

Auto & Manual Focus

Focus Mode

Automatic (A), Continuous-Servo AF (C), Direct Manual Focus (DMF), Manual Focus (M), Single-servo AF (S)

Autofocus Points

Phase Detection: 693
Contrast Detection: 425



Viewfinder Type


Viewfinder Size


Viewfinder Pixel Count


Viewfinder Eye Point

23.00 mm

Viewfinder Coverage


Viewfinder Magnification

Approx. 0.78x

Diopter Adjustment

-4 to +3 m

Display Screen

3" Rear Touchscreen Tilting LCD (921,600)

Screen Coverage



Exposure Control

ISO Sensitivity

Auto, 100-51200 (Extended Mode: 50-204800)


30 - 1/8000 Second , Bulb Mode

Remote Control

RM-VPR1, VCT-XPR10, VCT-VPR1, RM-SPR1, RMT-VP1K (Optional)

Metering Method

Center-Weighted Average Metering, Multi-Zone Metering, Spot Metering, Highlight Weighted

Exposure Modes

Modes: Aperture Priority, Auto, Manual, Movie, Program, Shutter Priority
Metering Range: EV -3.0 - EV 20.0
Compensation: -5 EV to +5 EV (in 1/3 or 1/2 EV Steps)

White Balance Modes

Auto, Cloudy, Colour Temperature, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater

Buffer/Continuous Shooting

Up to 10 fps at 24.2 MP for up to 89 Frames in Raw Format
Up to 10 fps at 24.2 MP for up to 177 Frames in JPEG Format
Up to 8 fps at 24.2 MP
Up to 6 fps at 24.2 MP
Up to 3 fps at 24.2 MP



Flash Modes

Hi-Speed Sync
Rear Sync
Red-Eye Reduction
Slow Sync

Built-in Flash


Max Sync Speed

1 / 250 Second

Flash Compensation

-3 EV to +3 EV (in 1/3 or 1/2 EV steps)

Dedicated Flash System


External Flash Connection

Hot Shoe



Self Timer

10 Seconds, 5 Seconds, 2 Seconds


1/8" Headphone, 1/8" Microphone, HDMI D (Micro), USB 2.0 Micro-B, USB 3.0, USB Type-C

Wi-Fi Capable





1 x NP-FZ100 Rechargeable Lithium-Ion Battery Pack, 7.2 VDC, 2280 mAh

Operating/Storage Temperature

32 to 104°F (0 to 40°C)



Dimensions (W x H x D)

5.0 x 3.8 x 2.9" / 126.9 x 95.6 x 73.7 mm


1.43 lb / 650 g

1x Sony Alpha a7 III Mirrorless Digital Camera (Body Only)

1x NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)

1x AC Adapter

1x Micro-USB Cable

1x ALC-B1EM Body Cap for E-Mount Cameras

1x Accessory Shoe Cap

1x Eyepiece Cap

1x Shoulder Strap

1x Limited One-Year Warranty

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You're reviewing:Sony a7 III Full Frame Mirrorless Camera

Perfect for class, work or the gym, the Wayfarer Messenger Bag is packed with pockets. The dual-buckle flap closure reveals an organizational panel, and the roomy main compartment has spaces for your laptop and a change of clothes. An adjustable shoulder strap and easy-grip handle promise easy carrying.